The Marketing School, offering the highest-rated study programs nationally, recognized by both national entities and rankings such as Times Higher Education Impact Ratings, QS World University Rankings by Subject, WURI World's Universities with Real Impact Ranking, and Webometrics (Ranking Web of Universities), invites you to join this fall for new experiences and challenges!
Use your passion to build a wonderful future!
The Marketing School offers the following master's programs:
Details regarding the subjects studied at each of the master's programs can be found at: planinvatamant.ase.ro
All information regarding admission to the master's programs organized by the Marketing School can be found here: https://ase.ro/admitere/masterat
Admission to the master's programs of the Marketing School is done by competition, candidates being ranked according to their admission average, calculated as a weighted average between:
✅ the results of the specialty exam – 50%;
✅ the average of the bachelor's degree final exam – 50%.
If your options include the Customer Relationship Management program – a program taught in English, you will take an online language proficiency test as an interview graded with admitted/rejected. If upon submitting the file you present one of the language proficiency certificates recognized by ASE or if you graduated from a bachelor's program organized in English, it is not necessary to take the language proficiency test on July 21, 2026.
According to the Admission Regulation for master's degree programs, the multiple-choice specialty test takes place with physical presence at ASE, on July 23, 2026. The competition syllabus for the master's programs taught in Romanian has the code MK1, and for the master's program taught in English it has the code MK2. If you have both Romanian and English-taught programs among your options, you will take two specialty multiple-choice tests on the same day, at different times.
Registration takes place exclusively online at: https://ase.ro/admitere/masterat, between July 16-20 (on July 20, until 14:00).
The registration fee is 350 lei for candidates from Romania and other member states of the European Union, the European Economic Area, and the Swiss Confederation, and those who have acquired international protection in Romania or have acquired a right of residence in Romania. By paying this registration fee you can opt for all master's programs organized by the Marketing School and thus you will apply for both a budget-funded spot and a tuition-fee spot, for the programs specified in the registration form.
Depending on the order of your options, expressed in the registration form, the IT system will check with priority if your admission average qualifies for obtaining a budget-funded spot at the chosen master's programs, otherwise it will check if the average qualifies for obtaining a tuition-fee spot.
If on July 24, 2026 you are allocated:
📌 to spots funded from the budget it is necessary to submit in original the Baccalaureate Diploma and the Bachelor's Diploma / Graduation Certificate (if you passed the final exam in the July 2026 session), between July 25 and 28, 2026 (on July 28 until 14:00), in the building on Dacia Blvd, No 41, 1st floor, (room 1108)” ;
📌 to spots funded by tuition fee it is necessary to pay half of the tuition fee, 4000 lei, between July 25 and 28, 2026 ( exclusively on the platform admitere.ase.ro) and, if you wish, you can submit in original the Baccalaureate Diploma and the Bachelor's Diploma / Graduation Certificate (if you passed the final exam in the July 2026 session), between July 25 and 28, 2026 (on July 28 until 14:00), in the building on Dacia Blvd, No 41, 1st floor, (room 1108)” ;
📌on the Waiting List (meaning you didn't have enough options / didn't choose enough master's programs, and with your admission average you didn't qualify for a budget / tuition-fee spot at the chosen program/s) if you wish to remain in the competition to occupy a tuition-fee spot it is necessary to pay half of the tuition fee, 4000 lei, between July 25 and 28, 2026 (exclusively on the platform admitere.ase.ro) and if you wish to remain in the competition to occupy a budget-funded spot it is necessary to submit in original the Baccalaureate Diploma and the Bachelor's Diploma / Graduation Certificate (if you passed the final exam in the July 2026 session), between July 25 and 28, 2026 (on July 28 until 14:00), in the building on Dacia Blvd, No 41, 1st floor, (room 1108)” ;
Useful information for candidates:
ℹ️ Admission Regulation for master's programs;
ℹ️ Calendar for the admission competition;
ℹ️ Language proficiency certificates recognized by ASE;
ℹ️ Master's admission subjects from previous years;